You Get More with Carrots than you do with Sticks


Logo-rI’m reading a book this week on employee engagement and how to motivate employees to love working for you. Throughout my career I have worked for some wonderful companies, one of them was Buck Owens Broadcasting, another was America West Airlines. Both of these organizations understood that praise and reward are much better motivators in the workplace, than fear and punishment. Tyranny builds resentment and erodes loyalty and commitment. Sad to say, not all managers understand that. These are the people who feel the need to watch their employees every move to find fault so they can “start a file” on them. Any positive performance is either said privately (if at all) or awarded in writing to the entire team on a job “well done.” But none that is documented in your personnel file.

When I worked for KNIX in Phoenix, we had lavish holiday parties, quarterly get-togethers (with lots of free alcohol), and a gym on the premises. Buck and his sons wanted us to be happy employees. And we were! Ratings and revenues soared and we broke all kinds of company records. There was so much love in that building, you could just feel it.

It wasn’t like that at a few of my other radio jobs. At one place, the management promised listeners meet and greet parties with the announcers, but then didn’t include the air staff. Instead, the managers brought their spouses, leaving listeners to wonder who are these people, and the deejays feeling slighted. The environment in that building was stifling; and workers were always complaining and resentful. That in turn made the manager even more paranoid, turning the place into one giant viper pit, and worker against co-worker. Then with all the rudeness going on, there were additional opportunities for the manager to write up the employees. It was hell.

I forgot about these experiences until I started reading Finding Happiness, by Todd Patkin. In Chapter 12: titled “Treat Them Like Kings,” Patkin outlines why it’s in every managers best interest to treat their employees well, rather than reprimand and criticize them at every turn.

From my experience, Patkin is right. I am a firm believer that a fish rots from the head first.

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