What’s Your Specialty?


Logo-rAs a professional resume writer I have the inside track on many job openings. Over the past 25 years I’ve had the good fortune to work in some really fun and interesting industries, including broadcasting, tourism, and marketing. Today, there are very few jobs that capture my interest enough to quit what I’m doing now, with the exception of two. And I’m convinced these 2 jobs won’t be advertised in the paper. I need to find the decision maker and state my case that I can drive revenue to their organization and then follow through with results. So what are these 2 coveted jobs of mine?

1. Radio Talk Show Host specializing in careers. There’s already a plethora of real estate shows, gardening experts, lawyers, computer gurus, etc yakking up the airwaves every weekend. It’s time someone jumped on board to blatantly tell the masses what mistakes they continue to make while looking for a job, or the nutty things they do to derail their career. I majored in broadcasting in college and have nearly two decades of experience on the air. Plus I’ve made my own share mistakes which I’m not afraid to admit.

2. Roller Skating Rink Marketing Consultant. Yeah, this is a weird one, I know, but I like to skate and it’s sad to see rinks around the country closing their doors due to lack of business. There’s a lot of things rink owners can do to bring in more business on a shoestring budget.

You’ll note these are not “run of the mill” jobs. One thing I’ve learned from my career as a professional career coach is that people with a specialized niche are far more employable than those without. In a good economy administrative assistants can easily find work. That is no longer the case. I’ve seen Recycling Plant Managers and Funeral Directors find jobs faster than Office Managers. That’s because there is less competition.

Do you have a niche that few people can fill? Don’t fear that “there are no jobs out there.” Specialize and Capitalize. Don’t wait for a vacancy announcement to fulfill your dream.

–Susan Geary / 1st Rate Resumes

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